Hydralite

The economy of India has shifted drastically in recent years. The relocation of western customer-service industries has produced a generation of young adults with an unprecedented disposable income and 'hard-wired' desire for beauty. Culturally; fair-skin is desirable and Hydralite is the skin-lightening system to adorn and bestow. A clean-edged, pharmaceutical tone evoking confidence at the chemist shelves.

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